19 Mar, 2023

Digital Marketing

Digital Marketing is any marketing done through digital channels online such as Emails, SMS, MMS, Social media, Mobile Apps, Search Engine results and other websites. Digital Marketing provides the most reach for your Brand. One of the advantages of Digital Marketing over traditional channels is that it can be interactive. You can use it to gain feedback from your target audience, gaining insight into the customers’ opinion of your Brand as well as what they require that you can provide. One of the benefits of Digital Marketing is that you can measure its effect and reach unlike non-digital marketing. Let’s look at some of the most common Digital Marketing channels:

Search Engine Optimization is the most common form of marketing for companies that already have a website ready to show their customers. SEO is what makes it more likely that a potential customer will find their website. SEO is designing your website such that it has content which customers search for, making it appear on top of the Search Results page for such keywords. Another SEO method is to have other websites have links to your website via methods such as PPC,? Pay-per-Click is a method of Digital Marketing and SEO where a top website like Google or Amazon is paid for an Ad Campaign that shows an Advertisement that links to your website. This requires you to pay every time an Ad link is clicked but it is a reliable marketing strategy.

As the name suggests, Content Marketing refers to creating content that will bring traffic to your website or simply create more awareness of your brand. The content can be E-books, videos, social media posts, webinars, E-mails and blogs. Creating something that interests the customers will keep them coming back to check regularly creating a form of customer loyalty.

E-mail is the oldest digital method of marketing. Modern scripting has made it such that E-mail is a communication method that can be slightly customized for each single customer, making them more eye-catching. However, most brands fail to utilize it properly by focusing on quantity over quality. Instead of sending daily mails that get you marked as Spam, the right marketing strategy can make it so that the customer eagerly awaits the latest E-mail. SMS marketing is similar to E-mail and even has a higher reach with almost all the same capabilities as E-mail marketing such as customization and providing links for further engagement.

Social Media is the most used medium today for entertainment, news, communication and especially marketing. Every company that wants to retain customers has a page/account on all the major Social Media such as Instagram, Facebook, Twitter etc. Not only does Social media provide a way of regularly engaging customers via posts, but they also have their own tools that let companies increase their posts’ reach and provide measurable statistics of the advertisement’s success. Affiliate Marketing has been around for longer than Digital Marketing. To put it simply, an affiliate is a known entity, a celebrity or another company that endorses your company and is paid for every customer that is gained directly through them. The most common affiliates today are Social Media influencers that are paid for promoting a Brand/product/service via their channels, providing new customers.