19 Mar, 2023

Video Marketing is important, ask anyone!

Video marketing is the first idea that comes to any advertiser’s mind. After all, it has been around for longer than even the Internet. Using TV commercials, Brands have been promoting their products or services for decades. The Internet and Social Media have created many more ways to show such ads in many different platforms. The quality for videos has steadily increased all the way up to 4k and 8k Ultra HD now and so has the technology, allowing us to view them on our smartphones. Video marketing will always have a long reach.

If you want to use SEO to market your product, adding videos to your website will give them a boost in Search Results as modern search results automatically add a section for video results. The video also increases the time users spend on your page which also gives it a higher quality in the eyes of a search engine. If you market via Social Media, then you know that most of the posts are videos. YouTube and TikTok are about videos only and even other Social Media have added features like Instagram Reels to engage users who enjoy videos. Thus a non-video ad will get less than half the attention a video ad does.

Videos are a great way to educate potential and existing customers about a Brand. Videos that share knowledge of a product, it’s company, the personnel provide customers with a familiarity that can turn into a bond. Videos to provide support, troubleshooting or videos of satisfied users are a good way of building trust between the customers and the Brand. You don’t even have to create the videos yourself, Influencers are ready and waiting to create a video for you as paid promotion and these will likely get more trust points for customers as well.

There are many types of videos you can make to engage with customers, such as: • Demo Videos: A short demo of your product can entice a potential customer into actually making a purchase. • Brand Videos: This type of video is about spreading awareness of your Brand, its vision, goals and products and services • Event Videos: A video showing highlights of an event your company has hosted such as a fundraiser, interviews, seminars etc. • How-to Videos: A video giving instructions on the usage of your products can help retain customers by informing them of different properties of the same product. • Animated Videos: An animated video provides more options for the type of content you can show, whether about your product or your Brand Purpose. • Augmented Reality Videos: AR videos allow a user to see how a product might look in their home without actually purchasing it, like furniture.

Social Media is the biggest platform today for video marketing and videos need to have slight nuances to flourish in it. In today’s fast-paced life, viewers want to consume lots of content as quickly as possible so your videos should be short, around one minute long at most, or they will be skipped. To capture the attention of your audience quickly, the main action of the video should start early, in the first 10 seconds itself. Most importantly, since most videos are seen on Mobile screens, make sure your video works in all sizes and aspect ratios.